ART DIRECTION | REBRANDING | PRODUCT CAMPAIGN | DIGITAL + SOCIAL ADS
One of Sigma Beauty’s top makeup seller, Wicked Eyeliner, came out in a brand new formula and packaging. So with it comes a kickass face-lift rebranding for the launch. Our in-house videographer made an impeccable promotional video using the assets I created for the entire launch, get a taste of it here. The tone and mood of the launch was spread throughout all Social Media channels, various Email blasts, Online Ads, In-Store Signage, Wholesale Retailers and Press Kits.