ART DIRECTION | BRANDING | PRODUCT CAMPAIGN | DIGITAL + SOCIAL ADS
Sigma Beauty® is well-known for their high-quality makeup brushes, of which they have over 400 different kinds. For the launch of 2 brand new brushes, I wanted to incorporate and reflect the product descriptions by creating a flawless, yet structural, design. Completed under a tight deadline, I ensured all 50+ assets looked and felt consistent across both digital and print platforms. My goal was to market these new brushes as another must-have item for makeup connoisseurs and beauty enthusiasts, alike.