“Types of emails I have created:”
DIGITAL DESIGN | RETAIL | E-COMMERCE | PROMOTION | HTML | CSS
Lead designer behind email marketing to increase sales, build relationships with customers, and establish brands. These are samples of various marketing campaigns featuring new products and sales on retail makeup items. I always design keeping in mind on how the final product will look on mobile, tablet and desktop while using as much data as possible to make smart design decisions that get results. I worked closely with the photography team to come up with visual plans based on the needs of each promotion. I communicated with the copywriter to create effective text, based on marketing strategy for each newsletter. I designed these by using illustrator and photoshop to create a nice balance of photos and typography. I then set up the design in Listrak or Mailchimp programs using basic html coding for sending to nearly 800,000 customers.