Edney Distributing Company, Inc. is a wholesale distributor of high-quality equipment focusing on the following markets: agricultural, lawn and turf maintenance, forestry, and light industrial. The company is built on five main core values: Integrity, Service Excellence, Teamwork, Connection, and Innovation. These were the main takeaway when I went into working on portraying who they are in this About Us video. Which wasn’t hard to do because everyone I met at the company excelled in these core values. No one at Edney does things selfishly. I wanted to tell their story, a story that is about a team that is in it for each other and for their customers. A business that has a firm foundation, built by generations of team members and family members for 70 years and counting. Their passion, their purpose, and their dreams are all built in this team-oriented mindset. Since videography was a new department in this small family business, I had to think scrappy. Shooting all my b-rolls and shots on an iPhone 13 and with the help of the president’s voiceover to tell the story and tie everything together.
A short sneak peek video using motion graphics to tease and engage the entire audience of Edney Distributing’s social platforms such as Linkedin, Twitter, Instagram, and Facebook.