Ask a Prescriber
Ask a Prescriber
Ask a Prescriber" is a compelling video series that delves into the critical topic of medication management, an integral component of mental health treatment with the potential to profoundly impact lives. In approaching the creation of the motion graphics for this series, my aim was to strike a delicate balance between maintaining the friendly and approachable tone while adhering to the brand guidelines set by Ellie Mental Health.
The typography and graphic elements in the introduction title were thoughtfully designed to convey a friendly and inviting tone, akin to receiving a personal note on medication. I paid meticulous attention to every detail, carefully selecting colors, fonts, and animations that align with the Ellie Mental Health brand guidelines, evoking a sense of trust, professionalism, and empathy. I also took the initiative to create lower third text questions that seamlessly transition to the next scene, enhancing the overall viewing experience. The lower third text questions were strategically placed within the video, serving as informative prompts that seamlessly guide the audience from one scene to the next. By thoughtfully choreographing their appearance and disappearance, I ensured a smooth flow of information, allowing the viewers to absorb key points without disruption.
The title template crafted for the "Ask a Prescriber" video series was extended beyond its initial application, for another engaging video series, offering viewers a glimpse into the people behind Ellie Mental Health.